James Boulangerie: Famous French-Style Croissants at ICONSIAM
James Boulangerie is a French-style croissant shop and cafe with famously long queues, with a branch on the 6th floor of ICONSIAM. Its croissant soft-serve is the star.
Meeting Point Management Team
Published · Updated
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Quick answer
James Boulangerie is a French-style croissant shop and cafe by Chef James Pachara Thakoengkiat. The ICONSIAM branch is on the 6th floor, Charoen Nakhon Road, Khlong San. Croissant soft-serve comes in six flavours, with plain at 180 baht. Open daily 10:00 am to 10:00 pm; take the Gold Line to Charoen Nakhon station.
Key takeaways
- Croissants by Chef James Pachara Thakoengkiat with premium ingredients: crisp outside, open honeycomb inside, chewy and buttery
- Croissant soft-serve in six flavours: plain, black cocoa, macadamia, pistachio, almond and rod-fai
- Plain costs 180 baht
- ICONSIAM branch on the 6th floor, open daily 10:00 am to 10:00 pm
- Getting there: BTS Saphan Taksin then the ferry, or the Gold Line to Charoen Nakhon
Contents
For crispy, fragrant, seriously good croissants, our pick is the place we're taking you to today: James Boulangerie, a famous French-style croissant shop at ICONSIAM. The queues here are really long. Delicious!
The star item went viral online and is still a hot topic now: the croissant, a French pastry we've all known for ages. Finding a truly great regular spot isn't easy, but recently we found one, a croissant shop with a seriously long queue. So without further ado, let's get to know James Boulangerie.
Croissant soft-serve
The croissant soft-serve comes in six flavours: plain, black cocoa, macadamia, pistachio, almond and rod-fai (the "train" croissant), another highlight here. We chose plain, at 180 baht. They slice the top off a plain croissant, pipe soft-serve inside and stick a crispy piece of croissant on top. We were really impressed. The soft-serve is silky, smooth and sweet with a rich milky aroma, and it pairs perfectly with the croissant, which is lightly crisp outside and soft and buttery inside. Excellent. If you'd like to try it, you'll find it at James Boulangerie at both the Phran Nok branch and the ICONSIAM branch.
What makes these croissants special
The croissants at James Boulangerie are created by Chef James Pachara Thakoengkiat, one of the winners of Iron Chef Thailand. All ingredients are premium grade for the best flavour, and Chef James personally oversees every step to make sure everything meets his standards. The signature James Boulangerie croissant has a crisp exterior and a beautiful open honeycomb inside, with a soft, chewy texture and a buttery aroma throughout.
Getting there
James Boulangerie at ICONSIAM is a French-style restaurant and cafe and the brand's second branch; the first is on Ratchaphruek. The ICONSIAM branch is on the 6th floor. Take the BTS to Saphan Taksin station, then the cross-river ferry to the pier in front of the mall. Or take the Gold Line to Charoen Nakhon station and walk straight into ICONSIAM. Getting here is super easy.
James Boulangerie, ICONSIAM
- Address: 299 Charoen Nakhon Road, Khlong Ton Sai, Khlong San, Bangkok 10600
- Map: https://maps.app.goo.gl/QHSpY1z1EHPg7oKJ7
- Hours: Open daily, 10:00 am to 10:00 pm
- Phone: 092 701 2220
- Facebook: https://web.facebook.com/Jamesboulangerie
FAQ
Where is James Boulangerie at ICONSIAM?
On the 6th floor of ICONSIAM, 299 Charoen Nakhon Road, Khlong Ton Sai, Khlong San, Bangkok.
What are the opening hours?
Open every day from 10:00 am to 10:00 pm.
How much is the croissant soft-serve?
The plain version is 180 baht. Flavours are plain, black cocoa, macadamia, pistachio, almond and rod-fai.
How do I get to ICONSIAM?
Take the BTS to Saphan Taksin and catch the ferry to the pier in front of the mall, or take the Gold Line to Charoen Nakhon station.
The Meeting Point management team loves eating, travelling, temple visits and lifestyle. We pick the restaurants, cafes, stays, attractions and temples we have visited ourselves and write about them honestly.
